Digital Marketing

Digital Marketing

Digital Marketing

Course Description 

Day after day 45% of the world population are having problems extending information or marketing their products towards their targeted audience, which is bad for business especially in the marketing world. 

However, with digital marketing, you can reach a wide audience in a cost-effective and measurable way.

The term Digital Marketing has been argued to have been invented First and used way-back in the year 1990 between Guglielmo Marconi (he invented the radio.) and Ray Tomlinson (he sent the first email to himself, because nobody else was on email back then).

Today, digital marketing has become an increasing advantage for businesses and brands, these innovatory digital marketing trends, are among the top leads for most business owners in 2020.  

Course Overview

Digital Marketing is about reaching targeted customers through specific digital channels, such as search engines, email, social media, etc. These digital channels assist the targeted customers in any part of the world to get links to their sellers and facilitate one on one communication between the businesses and customers. 

Content Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Affiliate Marketing, Search Engine Marketing (SEM), Email Marketing, Instant Messaging Marketing (IMM) and even blogging are all great examples of digital marketing and consequently, they help introduce people to your company and convince them to buy. There are three (3) types of Digital Marketing; 

  • Owned Media
  • Earned Media
  • Paid Media

These, 3 types of digital media marketing listed above ordinarily, will boost your audience reach. Notwithstanding, it will vary the way your targeted audience encounters your Products. Nevertheless, if you want to boost sales awareness and increase sales, you want a mixture of all 3 to blend them into new marketing strategies

Learning Objectives

The Objectives listed below can however assist you launch a successful career in digital marketing. 

  • Introduction to Digital Marketing
  • Market Research
  • Email marketing
  • Search Engine Optimization (SEO)
  • YouTube marketing 
  • Facebook Marketing 
  • Twitter Marketing
  • Google Awards/ Ads
  • Google Analytics 
  • Instagram Marketing

 

PREREQUISITES

If you have the basic knowledge of how the internet works, Good Knowledge of Social media Platforms, Good Marketing and communication Skills, Good relationship skills, then its satisfactory to say all you need to do is gain the understanding of Digital Marketing to assist your career or profession reach a higher level. 

Who is this course for?

Social media is an ever-increasing marketing platform with the demand for digital marketers outweighing the supply. Since digital marketing is such a new profession, there is a severe lack of digital Professionals with the necessary levels of training and Understanding in its field. So, this course Digital marketing is for anyone willing to learn, understand and venture into the Business of marketing Digitally.

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Price ₦69,999.00
Instructor Loctech Admin
Duration 6 weeks
Lectures 160
Enrolled 25 students
Language English
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