Digital Marketing

Digital Marketing & CMS

Learn digital marketing strategy, content management systems, SEO, social media, email, and analytics for online growth.

12 weeks DurationBeginner-friendly Learning supportOnline / Hybrid Format

Enroll for this course Ask admissions

Tuition₦215,000VAT-inclusive where applicable. Instalment plans are available.

What you will learn

Graduate with skills you can demonstrate.

Manage digital content confidently

Improve online visibility and leads

Build practical campaign execution skills

Upcoming classes

Choose a published intake.

Dates shown here come from the Loctech class system.

The next intake is being confirmed.

Admissions will confirm the start date, class time, learning format, and availability before you make a commitment.

Ask for the next class date

Curriculum

A clear path from foundation to project.

7 modules / 12 weeks

01Week 1: Digital Marketing Foundations

Marketing principles

Digital landscape overview

Customer journey mapping

Strategy development

02Week 2-3: Search Engine Optimization (SEO)

On-page SEO techniques

Off-page SEO strategies

Technical SEO basics

Keyword research

SEO tools

03Week 4-5: Social Media Marketing

Platform strategies

Content planning

Community management

Influencer marketing

04Week 6: Content Marketing

Content strategy

Blogging best practices

Video content creation

Copywriting techniques

Content distribution

05Week 7: Email Marketing

List building strategies

Campaign creation

Marketing automation

Segmentation

Email analytics

06Week 8-9: Paid Advertising

Google Ads fundamentals

Facebook Ads setup

Retargeting campaigns

Budget optimization

A/B testing

07Week 10: Analytics & Optimization

Google Analytics setup

Conversion tracking

Reporting dashboards

ROI measurement

Before the first class

Know what you need and where the course can take you.

Prerequisites

Basic computer and internet skills

Social media familiarity

Interest in marketing and business

Tools you will practise with

WordPress or CMS tools

Google Analytics

Search Console

Social platforms

Project experience

Build work worth showing.

Project 01

A portfolio-ready capstone project

Project 02

Guided practical exercises

Completion credential

Earn a verifiable Loctech certificate.

Verifiable Loctech certificate of completion with an industry-aligned curriculum.

Questions answered

Before you apply.

Do I need prior experience?

Beginner tracks assume no prior experience.

Can I learn online?

Yes — most programs run hybrid and online with live instructor-led classes.

Do I get a certificate?

Yes — a verifiable Loctech certificate on completion.

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