Digital Marketing

Social Media Marketing

Plan, create, publish, and measure social media campaigns for brands, SMEs, creators, and community growth.

8 weeks DurationBeginner-friendly Learning supportOnline / Hybrid Format

Enroll for this course Ask admissions

Tuition₦64,500VAT-inclusive where applicable. Instalment plans are available.

What you will learn

Graduate with skills you can demonstrate.

Create structured social media plans

Improve brand engagement

Offer practical social media services

Upcoming classes

Choose a published intake.

Dates shown here come from the Loctech class system.

The next intake is being confirmed.

Admissions will confirm the start date, class time, learning format, and availability before you make a commitment.

Ask for the next class date

Curriculum

Your course curriculum.

7 modules / 8 weeks

01Introduction to Social Media Marketing & Strategy

Introduction to social media marketing

Role of social media in digital marketing

Social media platforms overview

Organic vs paid social media marketing

Social media strategy framework

Setting goals and KPIs

Understanding social media algorithms

Content planning and audience research

02Facebook & Instagram Marketing

Facebook Marketing

Instagram Marketing

Content rules and posting strategies

Facebook Groups

03Meta Business Suite & Social Media Advertising

Introduction to Meta Business Suite

Connecting Facebook and Instagram accounts

Setting up Ad Accounts

Meta Ads Manager overview

Campaign objectives

Audience targeting

Retargeting strategies

Ad formats

Budgeting

A/B testing

Facebook Pixel installation

Ad reporting

04LinkedIn Marketing & Professional Branding

Creating LinkedIn profiles and business pages

Profile optimization

How recruiters find profiles

LinkedIn networking strategies

Content creation on LinkedIn

Hashtags and trends

Engagement strategies

Influencer marketing

LinkedIn advertising

Campaign objectives

Audience targeting

LinkedIn Ad formats

Analytics and reporting

05X (Twitter) & YouTube Marketing

X Marketing

YouTube Marketing

06TikTok & Snapchat Marketing

TikTok Marketing

Snapchat Marketing

07Social Media Campaign Planning & Analytics

Developing social media strategies

Creating content calendars

Campaign planning

Social media reporting

Measuring KPIs

Audience analysis

Improving engagement

Final social media marketing project

Before the first class

Know what you need and where the course can take you.

Prerequisites

No prior experience required for beginner tracks

A laptop and reliable internet for online classes

Tools you will practise with

Instagram

Facebook

TikTok

Canva

Meta Business Suite

Project experience

Build work worth showing.

Completion credential

Earn a verifiable Loctech certificate.

Verifiable Loctech certificate of completion with an industry-aligned curriculum.

Questions answered

Before you apply.

Do I need prior experience?

Beginner tracks assume no prior experience.

Can I learn online?

Yes — most programs run hybrid and online with live instructor-led classes.

Do I get a certificate?

Yes — a verifiable Loctech certificate on completion.

All programmes